Link Building Guidelines - 10 Commandments of Link Building
Read the article of Scott Roemermann in Link Building Guidelines - 10 Commandments of Link Building, here just the Commandments look like, but in the article it's well described.
1. Thou shalt increase the QUANTITY of links and the number of domains linking to your site.
2. Thou shalt favor QUALITY links from authoritative and trustworthy sites.
3. Thou shalt use varied ANCHOR TEXT in your links with a bias towards the keywords associated with the landing page.
4. Thou shalt acquire DEEP LINKS to your interior pages as well as links to your homepage.
5. Thou shalt acquire links of VARYING TYPES...editorial, press releases, article directories, social media, web 2.0, site directories, news aggregators, forums, blogs, review sites, price comparison sites, etc
6. Thou shalt favor links from sites and pages that are TOPICALLY RELEVANT.
7. Thou shalt favor links from sites that are GEOGRAPHICALLY RELEVANT.
8. Thou shalt consider the number and nature of links on the SOURCE PAGE.
9. Thou shalt not link to BAD NEIGHBORHOODS.
10. Thou shalt not participate in automated or deceptive LINK EXCHANGE PROGRAMS.
Source: KliKKi Search Marketing.